Fix what's holding you back. Grow what's working.

Heyo! I'm Cliff Huizenga.

I help small businesses solve their most frustrating problems, like websites that don't convert, content that's impossible to update, and local SEO that's invisible.

Schedule a free 30-min call

30-minute intro call • No pressure, just solutions

Services

What I Can Help With

Whether your site is hemorrhaging money from bad mobile UX, you're drowning in CMS maintenance costs, or nobody can find you on Google — I've got you. Here's what I do:

Product Design

Your customers deserve experiences that just work. I design digital products and interfaces that are intuitive, delightful, and built for real-world use — not just pretty mockups.

UX Design

Good UX shouldn't be a mystery. I identify where your users are getting stuck, frustrated, or bouncing — then redesign the experience so they actually complete what they came to do.

Conversion Optimization

Traffic means nothing if nobody's buying. I find the friction points killing your conversions and fix them — from mobile checkout flows to confusing navigation to CTAs that actually work.

SEO & Local Optimization

If your ideal customers can't find you, you don't exist. I optimize your site so you show up where it matters — whether that's local search, Google Business, or organic rankings for what you actually sell.

Graphic Design

Sometimes you just need a logo, a brand refresh, or marketing materials that don't look like they were made in 2003. Clean, professional design that represents your business the way it deserves.

Video & Audio Production

Great content shouldn't sound or look amateurish. I edit videos, clean up podcast audio, create motion graphics that actually enhance your message, and deliver professional voice-over work.

Featured Work

Problems I've Solved

Every project starts with a frustration. Here's how I fixed them:

E-commerce • Product Customization

Mobile Configurator Redesign

Their product configurator was a desktop relic — clunky, forced, and killing mobile conversions. I redesigned it mobile-first with an intuitive flow that actually worked on phones.

► Immediate conversion lift, then add-to-cart rates grew after the full redesign.

View case study

Coming Soon

E-commerce • Platform Strategy

CMS Migration That Paid for Itself

They were bleeding money on an old CMS — expensive plugins, constant maintenance, content updates that needed a developer every time. I migrated them to a Squarespace + Shopify hybrid that runs itself.

► Near-zero maintenance costs. Their content team is fully autonomous now.

View case study

Coming Soon

Healthcare • Local Search

Local SEO That Booked a Year Solid

A naturopath leaving his old practice to start fresh needed patients — fast. I optimized his About page for local search and set up Google Business properly.

► Traffic surge within 48 hours. Booked through the year weeks later.

View case study

Coming Soon

Nonprofit • Public Service

Award-Winning Library Redesign

Outdated WordPress, impossible-to-update events, zero accessibility features. I gave them a fresh design with a custom event system, translation tools, and full accessibility built in.

► Won a design award. Library staff manages everything themselves now.

View case study

Coming Soon

The Process

How This Works

No six-month contracts. No surprise retainers. Just a clear process that gets you unstuck.

Discovery

We talk through what's frustrating you and where your business is stuck. I ask questions, you give me the real story, and we figure out if I'm the right fit.

Solution

I build/design/optimize whatever needs fixing. You get regular updates, but I'm not going to bug you for approval on every pixel — I move fast and keep you in the loop.

Launch & Handoff

We launch the thing, I train you (or your team) on how to manage it, and you're off. Need maintenance later? Cool. Don't? Also cool.

Discovery

We talk through what's frustrating you and where your business is stuck. I ask questions, you give me the real story, and we figure out if I'm the right fit.

Solution

I build/design/optimize whatever needs fixing. You get regular updates, but I'm not going to bug you for approval on every pixel — I move fast and keep you in the loop.

Launch & Handoff

We launch the thing, I train you (or your team) on how to manage it, and you're off. Need maintenance later? Cool. Don't? Also cool.

About

Why Work With Me?

I've been freelancing and consulting for nearly 20 years while also running UX and product design full-time. That means I've seen what works, what's a waste of money, and what actually moves the needle for small businesses.

Here's what I'm not: an agency that'll lock you into a $4,000/month retainer and drag out projects to justify the cost.

Here's what I am: someone who shows up with energy, solves the problem, and gets you back to running your business. I don't do corporate jargon, I don't do "discovery phases" that last three months, and I don't bill you for every email.

► If you've got a problem that's holding your business back — a website that doesn't convert, a CMS that's impossible to update, SEO that's basically invisible — let's fix it. One project. Real results. Then you're free to grow.

20+

Years of Experience

3 Weeks

Avg Turnaround

1:1

Direct Collaboration

FAQ

Questions I Get Asked a Lot

Let's Talk

Ready to Get Unstuck?

Tell me what's frustrating you, and let's figure out how to fix it.

Schedule a free 30-min call

Or fill out this quick form and I'll get back to you within 24 hours: